The comms cat is out of the bag

By Jim Preen, Director of Crisis Management a YUDU Sentinel Two recent news stories vividly illustrate how there’s no such thing as internal and external comms. These days it’s all one, but consistent communication remains of critical importance to an organisation and its reputation. If anything, the pandemic is amplifying the mistakes. Virtually no communication,... Continue Reading →

Who are the Tui Covidiots?

By Jim Preen, Director of Crisis Management at YUDU Sentinel There’s nothing like a new buzzword to get the media excited and ‘Covidiot’ gained immediate traction as soon as it was coined and was quickly splattered all over the front pages. So, who are the Covidiots? In the minds of newspaper editors in search of... Continue Reading →

Not so charmin’ Garmin

By Jim Preen, Crisis Management Director at YUDU Sentinel ‘Get fit’ says the prime minister who would be proud of one of my colleagues at YUDU who used lockdown to get into a serious fitness regime. So serious in fact that he bought himself a pricey Garmin watch to log his runs, PBs and all... Continue Reading →

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