By Jim Preen, Crisis Management Director at YUDU Sentinel ‘Get fit’ says the prime minister who would be proud of one of my colleagues at YUDU who used lockdown to get into a serious fitness regime. So serious in fact that he bought himself a pricey Garmin watch to log his runs, PBs and all... Continue Reading →
By Jim Preen crisis management director at YUDU Sentinel. When Marshall McLuhan coined the phrase the ‘medium is the message’ in the early sixties his point was that a particular medium affects the society in which it’s used and not just because of the content or message it delivers. His contention was that the medium... Continue Reading →
By Emily Byrne The media love to sensationalise reporting of emergencies to sell newspapers, while social gets in a flop sweat at a moment’s notice to generate clicks and comment. That’s the world we live in, but it can cause a world of pain for crisis managers trying to overcome an emergency and is why... Continue Reading →
Victoria is the first Business Improvement District (BIDs) in the UK to use a cloud-based crisis management software, YUDU Sentinel, to empower its member businesses.