Not so charmin’ Garmin

By Jim Preen, Crisis Management Director at YUDU Sentinel ‘Get fit’ says the prime minister who would be proud of one of my colleagues at YUDU who used lockdown to get into a serious fitness regime. So serious in fact that he bought himself a pricey Garmin watch to log his runs, PBs and all... Continue Reading →

The medium and the message

By Jim Preen crisis management director at YUDU Sentinel. When Marshall McLuhan coined the phrase the ‘medium is the message’ in the early sixties his point was that a particular medium affects the society in which it’s used and not just because of the content or message it delivers. His contention was that the medium... Continue Reading →

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